Adding logos to your brand guide

In this tutorial, we'll look at how to add logos to your brand guide in Guidelines, organize them into groups, adjust their layout, and create clear space diagrams for consistent logo usage.

Working With Logos in a Template

After creating a guide from a template, open the Logo page. The logos you uploaded earlier will already appear on the page.

From the toolbar, you can:

• Swap to a different logo or icon, or show a whole logo group.
• Change the background color.
• Add rounded corners or other style adjustments.
• Resize and reposition logos for a cleaner layout.

You can also access Manage Logos to view all uploaded logos and select the right variation for each section.

Organizing Logos Into Groups

Logo groups let you organize similar logos in the way that suits your brand, such as Primary and Secondary logos, Icons and Wordmarks, or Parent and Child brands.

To create a logo group:

1. Click Manage Logos.
2. Click New Group, then give the group a name.
3. Drag logos into the group. You can select several logos and move them together.
4. Drag groups to change their order.

The first group is marked Main. Templates use logos from this group first, so keep your primary logos at the top.

If your logos aren't grouped yet, Guidelines reads your filenames and suggests groups for you. Click Add Groups to accept the suggestion, or Got it to dismiss it.

Showing a Logo Group in a Logo Block

A logo block can show a whole group instead of a single logo. Visitors can switch between each logo in the group, and the block stays linked to the group as you add or change logos.

To show a logo group in a logo block:

1. Select the logo block and open the Logo tab in the toolbar.
2. Set Mode to Grouped.
3. Choose a group from the Group menu.
4. Use the switch next to each logo to show or hide it in this block, and drag logos to reorder them.
5. Pick a background color for each logo so every version sits on the right color.

Set Mode to Individual to go back to showing a single logo.

Previewing and Downloading Logos

When a page is published, collaborators or external users can:

• Preview logos directly on the page.
• Hover over a logo to see its details, copy it, or Download it.
• Download logos in the formats you've made available (e.g., PNG, RGB, CMYK, Illustrator, EPS).

Choose which of these actions to show with the Info, Copy and Download switches under Actions in the logo block's toolbar.

This makes it easy to share consistent brand assets with your team or partners.

Using Clear Space Blocks

Guidelines includes a Clear Space block, which helps demonstrate the required spacing around a logo.

To add one:

1. Click the button in the toolbar.
2. Select Clear Space.
3. Choose the logo or icon you want to use.

You can then:

• Adjust background colors or remove them.
• Set spacing to ½, ⅓, or ¼ of the logo's height.
• Use the block to show co-branding layouts alongside partner logos.

This clear space feature saves time compared to creating diagrams manually and provides a simple way to document logo usage rules.

Conclusion

By organizing logos into groups, enabling downloads, and adding clear space diagrams, you can ensure your brand assets are displayed and shared consistently in Guidelines. These tools make it easy to create professional logo guidelines that your team and collaborators can rely on.